Privacy policy

1. Introduction

This Privacy Policy ("Policy") describes how Essential Holdings OÜ, operating as Lundform ("Lundform," "we," "us," or "our"), collects, uses, and discloses your personal information when you visit our website, use our services, make a purchase, or otherwise communicate with us (collectively, the "Services"). This Policy applies to all users of our Services, whether you are a customer, website visitor, or any other individual whose information we have collected.

Please read this Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Policy. If you do not agree with our policies and practices, please do not use our Services.

2. Changes to This Privacy Policy

We may update this Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The date of the latest revision will be indicated at the top of this Policy. We encourage you to review this Policy periodically to stay informed about our information practices. Your continued use of our Services after we make changes is deemed to be acceptance of those changes.

3. Information We Collect

We collect and have collected over the past 12 months personal information about you from a variety of sources, as detailed below:

3.1 Information You Provide to Us

  • Contact Information: Name, email address, postal address, phone number.
  • Account Information: Username, password, security questions and answers.
  • Payment Information: Credit card details, bank account numbers, billing address.
  • Transaction Information: Products purchased, date and time of your transaction, payment method.
  • Communication Information: Information you provide when you contact our customer service.

3.2 Information We Collect Automatically

When you use our Services, we may automatically collect certain information, including:

  • Device Information: IP address, browser type and version, operating system.
  • Usage Data: Pages viewed, time spent on pages, links clicked, products viewed or added to cart.
  • Location Data: General location inferred from IP address.

3.3 Information from Third Parties

We may receive information about you from third parties, including:

  • Business partners
  • Payment processors
  • Analytics providers
  • Advertising networks

4. How We Use Your Information

We use your personal information for various purposes, including:

  • Processing and fulfilling orders
  • Managing your account
  • Providing customer support
  • Sending transactional messages
  • Marketing and advertising our products (with your consent where required)
  • Improving our Services
  • Detecting and preventing fraud
  • Complying with legal obligations

5. Legal Basis for Processing (EU/EEA users)

For users in the European Union or European Economic Area, we process your personal information based on one or more of the following legal grounds:

  • Performance of a contract
  • Compliance with a legal obligation
  • Your consent
  • Our legitimate interests

6. Information Sharing and Disclosure

We may share your personal information with:

  • Service Providers: Companies that provide services on our behalf, such as payment processing, data analysis, email delivery, and hosting services.
  • Business Partners: For marketing and promotional purposes, if you have consented to such sharing.
  • Legal Authorities: When required by law, subpoena, or other legal process.
  • Corporate Affiliates: With our parent company, subsidiaries, and affiliates.
  • Business Transfers: In connection with a merger, acquisition, or sale of assets.

7. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

  • Access and portability
  • Correction and deletion
  • Restriction of processing
  • Objection to processing
  • Withdrawal of consent

To exercise these rights, please contact us using the information provided in the "Contact Us" section.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required or permitted by law.

9. Security

We implement appropriate technical and organizational measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for these transfers, such as Standard Contractual Clauses approved by the European Commission.

11. Children's Privacy

Our Services are not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16 without parental consent, we will take steps to remove that information.

12. Third-Party Links and Services

Our Services may contain links to third-party websites, products, or services. This Policy does not apply to those third-party services, and we are not responsible for their privacy practices. We encourage you to read the privacy policies of any third-party services you access.

13. Cookies and Similar Technologies

We use cookies and similar tracking technologies to collect and use personal information about you. For more information about our use of cookies, please see our Cookie Policy [link to Cookie Policy].

14. Do Not Track

Some browsers have incorporated "Do Not Track" features. As there is not yet a common understanding of how to interpret Do Not Track signals, we do not currently respond to Do Not Track signals, if any, that we might receive from browsers.

15. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

Essential Holdings OÜ
Vene tn. 2
10123, Tallinn
Estonia
Email: hello@lundform.com
Registration number: 16702557

16. Additional Information for Specific Jurisdictions

16.1 California Residents

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA).

16.2 European Union Residents

If you are a resident of the European Union, you may have additional rights under the General Data Protection Regulation (GDPR).

By using our Services, you acknowledge that you have read and understood this Privacy Policy.